Written by Divya Vibin @studiostandLTD Image Credit by Author We believe that metrics like click-through rate, cost-per-click, and even total clicks and impressions are positive signs of growth, they don't really reflect anything else. In fact, they are false success indicators. It’s true that traditional vanity metrics are inadequate to provide with a robust analysis of the business impact of ad campaigns. Commonly measured performance indicators by B2B marketing are like: I

Written by Divya Vibin @studiostandLTD Image Credit by Divya Vibin Rebranding is when your company rethinks your marketing strategy with a new name, logo, or design, with the intention of developing a new, differentiated identity in the minds of customers and other stakeholders. To remain competitive, businesses must evolve their brands and branding. This thought will be the after result of any of these: Brand look or logo may no longer reflect the vision, mission, values, pr

Written by Divya Vibin Image Credits by 1827marketing LinkedIn is the central hub in social media for professionals and businesses to network and market their brand, expertise, and skills to their target audience. As an individual, LinkedIn should be utilized as a platform to establish a profile and appear on top search results for your name as well as build a broad network of professional and discover new business opportunities. A LinkedIn company profile, on the other hand,

Written by Divya Vibin @studiostandLTD Image credit by UFI What is UFI? In conformity with the French law on organizations, UFI was founded as an international non-political association in Milan, Italy, on 15 April 1925, by 20 leading European international trade fairs. Initially known as "Union des Foires Internationales" (UFI), or "Union of International Fairs" in English, UFI is now known with a tagline ahead “The Global Association of the Exhibition Industry” because of i