Visitors approach the Business Design Centre, a modern architectural landmark with distinctive curved glass façades, on a clear day. AI, Experience and Sustainability: Signals for the Exhibition Stand Industry The recent edition of the Workspace Design Show in London offered valuable insights not only for workplace interiors, but also for the exhibition stand sector. Beyond the installations and product showcases, the conference programme highlighted a decisive theme shaping

By A.T. @Studiostand A busy exhibition hall at Cosmoprof Worldwide Bologna, showcasing various international beauty and cosmetics brands with vibrant stalls of different formats and engaging brand storytelling displays. Introduction Exhibition stand design is entering a new era, driven by rapid advances in technology, sustainability, and experiential marketing. Visitors today, spending on average ju st *3–7 seconds deci ding whether to engage with a booth, expect more than pr