How can you keep your customers? Listen to them

Listen your customers, and they won't leave you: don't take it for granted, as suggested by Joe Bolger, MD at strategic insight agency Intellexo. "We have a great opportunity to really get to grips with what happens when customers leave or opt against doing business with us" - Bolger said to Exhibition News ((May 2017). "We rightly celebrate our successes (and in our industry there are many of those) but do we really spend enough time trying to understand lost opportunities?" he asks. Probably the answers is negative, as demonstrated by RefTech's research that we reported: most of exhibitors collect leads but don't follow up on it, losing possible sales and opportunities to build a strong re

Innovation and talent: Clerkenwell Design Week continues to inspire

Innovation and talent: since its foundation, in 2009, Clerkenwell Design Week has attracted the international design community, establishing itself as the UK's leading independent design festival. And, after visited the seven main exhibitions of this year, we can confirm it is completely unique, an exciting event for experts and also for festival first-timer, a real insipiration for the Exhibition industry. From 23-25 May, all two-and-a-half square miles of the famously-creative district will be packed with shows and installations in some of the capital's most interesting and historical buildings. Now in its eighth-year, the three-day festival is made up of seven main exhibitions, each with

Safety, technology and....Trump: five trends that could change the Exhibition industry this year

Safety of attendees, technology which is changing the way people consume content and engage with others and U.S. political climate with Trump's election: according to the Events Industry Council, these are three of five major trends that could influence and change the Exhibition industry during this year. Karen Kotowski, CEO's Event Industry Council, said: "The Event Industry Council is plugged into the leading organizations in our industry and we always use time at our Council meetings for a healthy exchange about what everyone is experiencing. Our discussion involved the changing nature of the industry, the emergence of new tech trends and even the current state of political affairs". Th

Best city for exhibits? London, again (although Brexit)

First of all London, but also Birmingham, Manchester and Bristol: Cvent Destination Index, a ranking of the top 25 cities for meetings and events in Europe confirms that Brexit isn't influencing investments in UK Exhibition industry. The cloud-based enterprise event management company, Cvent, revealed its latest annual ranking of the top 25 cities for meetings and events in EMEA. Activity was tracked from January 1, 2016 to December 31, 2016 and the ranking was then determined by a set of qualifying criteria consisting of: - Unique Request for Proposals Received - Total Room Nights - Awarded Request for Proposals - Awarded Room Nights - Percentage of Qualified Meeting Venues - Number o

The Exhibition industry relies on Dubai

Dubai as first choice for exhibitors and visitors: it is not a utopian scenario if you see the incredible growth of the most popular city of UAE. Not just glamour and luxury, but also quality and technology are some of the reasons why the future of the Exhibition industry will be right here. Before service provider GES entered the market in 2007, Dubai events were traditionally run with manual processes and even faxes. There were no call centres or digitised ticketing systems. Instead, queues outside venues were commonplace, and build quality and health and safety standards left much to be desired. “There were exhibition service providers using cabinets with paper files, and digitisation w

"Exhibitors don't follow up"

62 per cent of exhibitors do not follow up on leads collected at a show, according to an independent research conducted by event tech provider RefTech. This research, published by Exhibition News (April 2017), was conducted at a major international business tourism exhibition. RefTech created a fake event management company, then visited about one hundred stands belonging to a a range of suppliers, destinations and venues. The visitor approached the exhibiting personnel and requested more information after the exhibition. But... Seven stands completely ignored the visitor 62% didn't follow up on the interaction On the other hand: 38% of exhibitors who did follow up on the interaction, 19% re

Big Data, the next frontier for the Exhibition Industry

Companies in the exhibition industry are beginning to use Big Data: one of the tendencies which we talked about is already a reality. Key figures in our sector have told "Exhibition World" about that and we can find how each company has, at the moment, different approaches to manage this huge amount of information. For example, Glenn Hansen, BPA president and CEO, told that smart use of data is a "knowledge issue that requires a mindset change. “Currently, individual members aren’t able to reach scale on their own to interest technology vendors to set up automated online ad trading, but when they band together and overlay data on audiences reached, BPA’s B2B members can have an impact in th

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