Worldwide economy is suffering a forced slowdown due to the pandemic caused by Covid-19. This crisis is different from those of the last years: it is much more pervasive, it affects the entire planet and sectors. Postponements and cancellations of trade fairs are having dramatic effects for exhibition companies and the trade fair industry around the world. The backbone of the trade fair sector are micro and small businesses and the lack of commercial activities is putting the

In these hard times event industry is facing a complicated challenge that no one would have anticipated, that’s why companies are responding to it with different approaches. The majority of organizations were forced to postpone or even cancel the scheduled events within a few days. For this reason, it is essential to reinvent our industry and find alternatives that can adequately replace the physical event and generate the least possible loss. In a moment of travel restrictio

Usually event planners and exhibitors focus on the organisation of a pleasant experience for the visitors and on the creation of the most attractive booth able to reflect their brand image, but they consider the venue as an empty and unimaginative space to fill. Simon Hunter, head of venue and development, Chelsea FC, reveals that unique venues are gaining importance as differentiating factor for an event’s success. If you need a particular location you are spoilt of choice b