The global pandemic due to the Covid-19 (coronavirus) has forced the authorities to make a further effort to tackle the health emergency. The Ministry of Defense, together with the NHS, are constantly working to convert facilities into temporary hospitals for the exclusive treatment of patients affected by coronavirus. Our industry is playing an important role in these crucial times: Excel London, Birmingham’s NEC, Manchester Central Convention centre, Scottish Event Campus are four of the major UK exhibition venues that will provide beds, ventilators and oxygen for the patients. ExCeL London / NHS Nigthingale Hospital London Manchester Central Convention Centre NEC Birmingham

How NEUROMARKETING will change your experience at exhibitions?

We have a very strong focus on our mission and this is why we want to create “the space that fits you”. We have a long expertise in the realization of booths able to reflect the brand image of our clients, but how it can be the most attractive at the event you will attend? Latest studies of the Neuroscience applications on marketing can inspire us to make our work more effective. Let’s see these innovations more in details: GRS Research and Strategy, a leading international company for research and studies in the exhibition sector, has developed the first worldwide Neuromarketing study about fairs to reach a deeper comprehension of the elements at the basis of the visitors’ customer experien

How CORONAVIRUS is affecting the UK Exhibition industry?

The potential effects of Coronavirus disease (COVID-19) are becoming evident across all aspects of our lives here in the UK and across the world. Our industry is facing a complex challenge because postponed or cancelled events have a negative financial impact on the entire supply chain. We must be well aware the organisation of an event combines values across different businesses (transports, restaurants, hotels, venues…) and its cancellation has direct effects on exhibitors and visitors but also indirect consequences for the others categories who benefit from the industry. The risk event attendance’s percentage will suffer a downturn is concrete but as the EN editor says “we are grateful to

HRC 2020 @ ExCeL London

HRC - Hotel, Restaurant & Catering (formerly Hotelympia) is the UK’s largest and most prestigious event for the hospitality and food service industry and is one event is split in to four shows: The Foodservice Show, The Professional Kitchen Show, Interiors and Tabletop Show and Hospitality Tech Show. Could we have missed this event? Absolutely not! It is the perfect occasion for enthusiasts and professionals to learn about the most interesting innovations of the sector and to taste delicious food and drinks. Visitors walking towards the main entrance of the venue. Photo ©Studiostand Ltd Visitors are immersed in a dynamic space where they can appreciate original food, assist in professional

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