By A.T. @Studiostand A busy exhibition hall at Cosmoprof Worldwide Bologna, showcasing various international beauty and cosmetics brands with vibrant stalls of different formats and engaging brand storytelling displays. Introduction Exhibition stand design is entering a new era, driven by rapid advances in technology, sustainability, and experiential marketing. Visitors today, spending on average ju st *3–7 seconds deci ding whether to engage with a booth, expect more than pr